Google My Business has bee the talk of the town - very popular! Why? To appear in local searches. And you know what? Local SEO boosts Off-page SEO as well! Everyone's trying to boost their website, increase visibility, gain traffic and gain authority. But do all of them know how to do it? No, 90 percent of people are just throwing stones in the dark - I mean it.
Increasing brand awareness has many elements and steps included, and there was one element of it - small but powerful! That's Google My Business. In this blog, we'll know what Google is my business, why it is important and how to create your profile.
What Is Google My Business
Google My Business is a free feature provided by Google where it lists businesses. You need to upload your business information and photos like logos, photos and other relevant useful images, the correct location, products or services that you offer and all the relevant and required information about your business.
Google My Business helps your website gain visibility, appear in search results more, and place a place on Google Maps and other services offered by Google. But one condition of Google My Business is that you need to have a physical location for your business and you need to provide a service or a product as well. Google My Business is effective for all sizes of businesses.
Even if you run a small business or a well-established business Google makes sure you gain an online presence and attract more customers to your website. Here you can share photos of your products or services, edit your business information and gain and respond to reduce as well.
All these actions help your website in gaining visibility and engagement. And if we talk about the effectiveness of Google My Business, every person should know that Google My Business is more effective than any kind of social media or marketing or any other profile.
Why Is Google My Business Important
Just like on-page SEO is important for ranking your website on search engines and attracting organic traffic, off-page SEO which includes having a Google My Business profile as well is important for gaining visibility awareness as well as rankings on the search engine. Why Google My Business is important for your business-
Rankings And Visibility
Google My Business helps you in ranking for the keywords that you put on your website and the category you choose for your website. There are chances your website might rank in the top 3 search results on Google for relevant queries.
It also helps you make your website visible on Google Maps local finders and other platforms of Google. This helps your website and business get exposure and attract leads for your business.
Engagement And Customer Support
On Google My Business profile you can respond to reviews of your audience and customers. You can answer your audience's questions related to your business and address all the positive and negative feedback.
Other than that, the easy contact with you makes your audience take interest in you as they find you easily approachable. They get to know that your customer support is quick and easy and so they visit your website often and contact you whenever they have a question or appreciation or a complaint.
Sales And Traffic
Having a Google My Business profile positively impacts your website's traffic. When you post images of your business services and products on Google My Business profile, and a customer finds them attractive or interesting they click on it. An attractive website with a clear CTA makes your audience fulfill your goal for you, i.e., to know about you, engage and convert. And with that, your website gains more audience who perform a local search.
Business Authority
When your customers leave reviews of your business on Google My Business, your website gains authority. This authority helps your website make the search engines trust you and rank you for the relevant query
How To Create Google My Business Profile
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Visit https://business.google.com/create and sign in or create your profile. While creating your profile, use an email address that you've created, or use for your business.
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But before claiming your business, check if there's another business in your business's name or address.
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Then, go on Google maps, type the name of your business, and tap on “claim business”. Now, open a new profile and add your business to Google.
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Now, it's time to enter the details of your business. What are they?
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Lastly, Google will send a 4-digit verification code on your entered address in 4 to 5 businesses to confirm that your business is real. This will help you in verifying your account.
And now, you're all set to reach the heights!
Conclusion
Lastly, having a Google My Business Profile is like having a menu card for your restaurant. It helps your audience find you, know who you are and contact you. You get reviews, and so, you get authority.
Through Google My Business, you get access to a wider audience i.e., global as well as local audience. An increase in visibility as well as traffic and ranks would help your website be successful.
