AI is significantly transforming social media interactions in several ways. One major impact is through personalized content recommendations. AI algorithms analyze user behavior and preferences to tailor content feeds, ensuring that users see posts and advertisements that are most relevant to them. Additionally, AI-powered chatbots enhance customer service by providing instant responses and personalized support. Another key application is content moderation, where ai in social media helps detect and remove harmful or inappropriate content, maintaining a safer online environment. These advancements contribute to a more engaging and customized social media experience.